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Media
monitoring |
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Surveillance and investigation Media
monitoring |
As Asia’s economies develop, new technologies appear,
government policies change to keep up with the latest developments, and
companies rise and fall, it can be difficult to keep tabs on exactly what is
going on around the region. What are
your competitors doing in the region?
Are new regulations going to make it harder for you to sell your
products? How are your customers
performing? How is your own reputation
developing in local markets? |
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Regular, effective monitoring of local
media is essential to keep track of these issues. But tying up local staff to monitor the
press is time-consuming and expensive.
Specialist regional publications do not give the depth of coverage
that many companies need to effectively keep track of the latest
developments, and they rarely cover every issue of concern to you.
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Sinogie’s media monitoring can keep you up
to date Sinogie Consulting offers specialised,
tailor-made media monitoring services that can help you keep track of every
issue of concern to your company in the Asia-Pacific region, while keeping
costs to a minimum. |
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Tailor-made
service Our tailor-made service means that your
daily, weekly, or monthly regional news summary covers only the issues of
concern to your company, giving you the information that you need and freeing
up time that you and your colleagues would otherwise spend on research. We have found that different clients
require very different media-monitoring services. Some need a regular, daily summary of all
news affecting their industry in the region.
Others need us to identify and log all articles which directly refer
to them, or to their rivals. Still
others need us to monitor the effectiveness of an individual PR
campaign. No matter what the client
needs, we can tailor our monitoring accordingly. |
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Pan-regional
capabilities Sinogie can monitor print and on-line media
in most major markets in the Asia-Pacific region. We can cover English-language on-line media
in every market in the region. We can
also provide local-language on-line and print coverage in the following
markets:
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Prompt access to tailor-made information Sinogie’s research staff will work with you
to work out the exact issues, markets and media outlets that your news
summary should cover. By working with
you, we can ensure that the report is tailored to exactly suit your
information needs and your budget, with formatting and prioritisation that
presents information to your staff and partners in the way most relevant to
them. Every media-monitoring project that we work
on is different: a few samples of the sort of projects that we work on are
set out below.
Media
backsearches In addition to ongoing monitoring, we can
also provide backsearches. These
consist of searches of print media or electronic news databases for any period
of concern to the client. Like the ongoing monitoring, every
backsearch is tailored to the client’s needs. In most markets in the region, we can
search anything from one specific week to the past ten years or more, and can
cover anything from a single publication to a full range of print and
Internet media across the Asia-Pacific region. |
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For more information on how Sinogie’s media
monitoring services can help you stay up to date, please e-mail us, or call our Sydney sales office on +61 2 8705 5435. |
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